Sound Potential engages the power of music to build understanding and empathy for humanitarian issues around the world. Using music as the foundation, our projects focus on: therapeutic healing for individuals and communities, including products, applications, music therapy sessions, and community interventions; and, raising awareness and education related to humanitarian issues, through performances, videos, recordings, and other programming.
Sound Potential engages the power of music and the arts to build understanding and empathy for humanitarian issues around the world, using original compositions to develop projects and programs geared towards individual and collective healing. As we face political violence, genocide, war, and other forms of exile and displacement, individuals and communities increasingly suffer personal and collective forms of loss and trauma. In the aftermath, creative expression can generate powerful opportunities for healing and dialogue. Music and the arts can help us build connections that cross the borders that can divide us as human beings, engendering the tolerance and empathy so vital to reshaping the world.
In pursuing this goal, we begin with exploration and research into social issues. Our current projects address issues that include domestic violence, refugee displacement, and genocide awareness, that we develop into programs through interdisciplinary collaboration with artists, academics, and scientists. Ittai Shapira then composes his music with these issues in mind and we build on the compositions to develop applications and programming that can foster individual and collective healing.
Using the music as the foundation, each of our projects focuses on a different population in need, with a creative engagement of science and technology to develop work that focuses on therapeutic healing for individuals and communities, including raising awareness and education related to humanitarian issues. These programs include:
- therapeutic applications and products
- music therapy sessions
- community-based interventions
- documentary film productions
Read more about our projects here.